Hi, I'm Changxian (Michelle) Shi, a Marketing Specialist from San Francisco Bay Area, CA.
Hi, I'm Changxian (Michelle) Shi, a Marketing Specialist from San Francisco Bay Area, CA.
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Career Identity Statement
Career Identity Statement
As a B2B Marketing Specialist with four years of experience, I specialize in building data-driven multi-channel strategies that connect brands with global audiences. My background bridges the gap between creative content and technical analysis, focusing on high-impact campaign execution and ROI optimization. I am currently focused on expanding my reach within the digital and e-commerce landscape to help innovative companies scale their market presence.
Core Competencies
Core Competencies
Digital Marketing: SEO, PPC, Paid Social, and Email Automation.
Strategy & Analysis: CRM management, B2B GTM strategies, and customer sentiment analysis.
Project Management: End-to-end execution of international trade shows and live webinars.
Growth Optimization: Data-driven campaign management and multi-channel content strategy.
Work experience
Work experience
2/2024 - 8/2025
REGAL REXNORD
Marketing Specialist II
2/2022 - 1/2024
GE HEALTHCARE
Maketing Communication Specialist
Education & Certification
Education & Certification
9/2025 - 2/2026
Google Digital Marketing & E-commerce Certificate | Coursera
2/2019 - 10/2021
Master of Arts, Communication and Media Studies | Monash University, Australia
9/2014 - 6/2018
Bachelor of Agriculture, Tea Science | Anhui Agricultural University, China
Selected Work
Selected Work
Get in touch at
Get in touch at
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