ENGINEER & MARVEX 2024 Tradeshow 

Market Positioning: Conducted initial concept discussions with product and sales team to align exhibits with the specific needs of the Southeast Asian HVAC&R market.

Cost-Saving Optimization: Providing cost-saving proposals on 18sqm booth design, proposing a consolidated shipping plan for exhibits and marketing materials, auditing three separate booth construction quotes to negotiate a better price. 

Multi-channel Campaign: Orchestrated a comprehensive pre-show "warm-up" campaign across LinkedIn (Daily posts) and WeChat (Display posts and short videos), Paid Media on PR Newswire (Press release), as well as brand presence on organizer's official ads (Banner, Website, LinkedIn).

Email Marketing: Executed targeted email invitations to our existing database and potential industrial partners to drive booth traffic.

SCRM & Lead Capture: Integrated SCRM e-catalog QR codes and digital product tags into the booth design, allowing for seamless digital interaction and lead tracking.

Asset Creation: Collaborated with design agencies to finalize the booth layout and creation of all visual materials.

Logistics & Supply Chain: Managed the international shipping of 6 sets of exhibits, official logistics contracts, and warehouse storage to ensure on-time delivery on site.

Team Leadership: Conducted pre-show training presentation internally and managed on-site construction and hospitality.

Data Consolidation: Immediately following the event, I synthesized all leads gathered on-site.

Nurturing Strategy: Initiated the post-show follow-up workflow, ensuring that sales teams were equipped with the necessary context and digital brochures to convert prospects into long-term APAC partners.