Hi, I'm Changxian (Michelle) Shi, a Marketing Specialist from San Francisco Bay Area, CA.

As a B2B Marketing Specialist with four years of experience, I specialize in building data-driven multi-channel strategies that connect brands with global audiences. My background bridges the gap between creative content and technical analysis, focusing on high-impact campaign execution and ROI optimization. I am currently focused on expanding my reach within the digital and e-commerce landscape to help innovative companies scale their market presence.

• Digital Marketing: SEM, Social Media Marketing, Email Marketing, Webinar.

• Strategy & Analysis: CRM management, GTM strategies, and customer sentiment analysis.

• Project Management: End-to-end execution of international trade shows and live webinars.

• Tools: Salesforce, Google Analytics, Google Search Ads, Marketing Automation Suites.