Role: Project Owner, Digital Strategist
Location: Live Webinar
Objective: To build brand trust and capture high-intent B2B leads within the target industries
Managed the APAC-wide (Greater China focus) product launch for the next-gen FFU (Fan Filter Units) Centrifugal Fans. Designed a multi-channel strategy to capture high-intent B2B leads across niche industrial sectors, utilizing a hybrid of virtual events and targeted digital promotion.
Industry Focus: Semiconductor, Pharmaceutical, and Intelligent Manufacturing
Handled database integration partnering with Ringier, 311,229 impressions, 546 registrations, and 126 leads
Managed PPC & Social Ads spend across 3 platforms (Social, Web, Display), click-through rate 0.53%
Produced 6+ unique content formats (Videos, PR, Emails, Web, Social, SMS).
Ads spend $8,300, Pipeline ROAS 17.47:1
98% audiences are satisfied with the webinar, successfully captured engagement from top-tier firms in the Semiconductor and Pharmaceutical sectors via targeted digital touchpoints.
Collected and analyzed 100% of webinar attendee data, providing a prioritized "hot lead" list for the sales department.
Achieved a multi-platform digital presence (Website, Mini-site, Social, PR) that positioned Regal Rexnord as an innovator in ventilation fans solutions.
Breaking through the B2B market in a niche industrial sector, establishing technical authority and generating high-quality leads in the sectors.
Integrated Multi-Channel Promotion (PPC & Social Ads)
Executed WeChat Moments Ads and targeted PPC campaigns specifically mapped to industry-relevant keywords (e.g., cleanroom ventilation, FFU efficiency); Utilized email campaigns targeting a segmented database of 10,000+ industry professionals to drive webinar registrations
Webinar & Leads Generation
Managed the end-to-end production of a Live Webinar, Shifted the focus from "product features" to "value propositions", followed by rigorous Data Collection & Analysis..
Data-Driven Lifecycle Marketing
3-stage WeChat engagement loop: Teaser Post (Intro) ➡️ Message Push (Invitation) ➡️ Post-Event Recap (Press Release)
Sales Enablement & Assets Digitalization
Digitized all physical brochures and sales collateral, uploading them to the Jin Sales library for real-time access by sales team
Website
Email Campaign
Social Media - WeChat
SMS
To achieve this launch, I managed a complex web of internal (Product team, Sales & Marketing team, Engineers) and external (PR Newswire, Ringier) stakeholders.
By integrating offline project tracking experience with online data collection from the webinar, I created a seamless hand-off between Marketing and Sales, ensuring that the 2025 launch generated measurable lead pipeline growth.
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